Gmail: Put a Plus Sign In It

Gmail does not recognize dots inside your email address. Similarly, plus signs are also ignored in gmail addresses. You can use this to your advantage to assist you with organizing your emails in Gmail.  When signing up for various websites, online stores, blogs, etc you can use the addition of the plus sign and a some term to indicate what you are signing up for. Then you can create a filter in Gmail to automagically assign a specific label to the email for simplified organization. 

Let's use as an example. Below are some types of website and the corresponding email address you could use to signup. Note these are just examples and you should use any combination that will work best for your needs.
  • Online store account:
  • Blog feed:
  • Newsletters:
  • Employment sites:
You get the point, this list can go on and on. All of these emails will be delivered to the account, but will appear like the new address created above. There is nothing you need to do in Gmail to get this to work.

Once you have used this strategy, go back into Gmail Settings (under the Gear Icon on the top right), select filters, and set up a filter to look for these emails and automagically label them accordingly.

That is all that needs to be done to quickly and easily organize all of your email subscriptions in Gmail.

Let me know how you use this system to help organize your emails.


  1. This comment has been removed by the author.

  2. FYI... I believe any text after the plus sign is ignored by all mail systems a part of the various email RFCs, not just gmail. I've used that to try to track where my email addresses are being shared in the past. However some web designers either don't know that the plus sign is a valid email address character or they choose to block it in email fields.

  3. Thanks Mark. I was unaware that other email services allow for that as I only use gmail ;)

  4. Thank you very much for the information provided! I was looking for this data for a long time, but I was not able to find the trusted source..
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  5. and what about messages that I recieve as BCC recipient? Can Gmail identify my specific email address?

    1. That is a good question. I do not know - I suggest testing it from another account


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